The Thailand Board of Investment (BOI) proposes a number of tax incentives and non-tax incentives to support older people-related products and services. Tourism is identified as one of the major potential industries of the Thai economy. Thailand tourism provides an indispensable overview of this remarkable land of contrasts. The economy’s resilience has been associated with highly competitive goods and services markets, flexible labour markets, and a vibrant entrepreneurial culture. The tourism industry serves as a catalyst for economic growth in tourism-led economies. The flip side of the coin, however, is that there are numerous hazardous effects of rapidly increasing tourism (Azam, Alam and Hafeez, 2018). Its wider popularity as a holiday destination becomes a part of Thailand’s medical tourism success. More than 900,000 people of tourists from across the globe are expected to seek medical care to experience Thai hospitals and clinics first hand. Thai hospitality, ‘bleisure’ attractions, and international standard venues are key resilient factors (Rittichainuwat et al., 2020). However, the COVID-19 pandemic has changed rapidly the business operations and travel behaviours of global communities and calls for resilience.